Monday, March 2, 2009

The Internet is Changing the Game for Celebrities

Podcasting? That's so 2005, you might say. With online video, social networking and microblogging remaining social media's most-talked-about technologies, it's easy to forget about podcasting.

Sure, the overoptimistic projections about podcasting's future haven't panned out. But that doesn't mean that podcasting can't be a powerful tool in the arsenal of entertainers and media personalities who increasingly have the ability to make it on their own.

Proof of that comes in the form of American entertainer Adam Carolla, who launched his own podcast on February 24 after CBS radio cancelled his show. Thanks to his contract, Carolla is reportedly unable to go back on radio through the end of the year and CBS is paying him quite well until then.

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